{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

{Hermès' Success Has Actually Been Driven by Scarcity

While many high-end brand names drive direct exposure with social media advertising and marketing, star partnerships and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main items haven't changed a lot in years; it does not have TikTok, and does not provide c

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